Yezho is a multi-event vendor and services marketplace designed to simplify and organise the event planning process. It connects event organisers and customers with trusted vendors across multiple categories through a single, easy-to-use platform, making discovery and coordination more efficient.
The brand is built to solve the challenges of a highly fragmented and unstructured industry, where scattered information, lack of transparency, and unreliable vendor access make planning time-consuming and uncertain. By introducing a structured and technology-driven system, Yezho ensures a more reliable and streamlined experience.
To create a visual identity for the brand, we focused on reflecting clarity, trust, and accessibility. The design approach is clean, structured, and modern, ensuring that the brand feels dependable and easy to navigate while maintaining a consistent and cohesive presence across all touchpoints.
The Yezho logo reflects our approach to building structure in an unstructured industry. Its clean and balanced form represents clarity, reliability, and a system that simplifies complexity for our users.
The subtle contrast in the letterforms brings in a sense of modernity while maintaining approachability. The design ensures that the logo remains clear, recognisable, and consistent across all touchpoints, reinforcing Yezho as a dependable and structured platform.
Allowing ample space around the Logo and Wordmark is essential for a clean and uncluttered appearance. This enhances their visibility and reinforces the brand’s identity.
These are logo variations that play a role in a brand’s visual identity and brand recall value. They position a brand as distinct and recognizable across all touchpoints while making it look cohesive and established.
Anek Gujarati is a contemporary display typeface that carries cultural depth and expressive character. Its bold and distinctive form makes it a strong choice for headlines and brand-led communication.
Inter is a modern sans serif typeface known for its clarity and readability. Its clean and minimal structure makes it a reliable choice for body text across digital and print platforms.
To establish a brand’s visual identity, we conduct thorough research on its industry and target audience. Based on this research, we craft some social media post mockups that demonstrate the ideal logo placement for the brand for maximum visibility and effectiveness. Positioning the logo in this layout ensures a creative flow and consistency across the brand’s social media presence. This approach enhances both the overall brand value and user experience.
